🇸🇬 Product Designer
Hi, I’m Vimal Dass~
Helping startups, NGOs and organisations turn complex ideas into clear, trusted digital experiences, especially across cloud, finance, enterprise platforms, and AI-enabled systems.
Evolving into Mega Menu
Transformed SGX’s 8-year-old dropdown navigation into a scalable mega menu, increasing traffic 30% and reducing search dependency from 74% to 25% in 4.5 months.
Sprint
14 weeks
FMS – Fleet Management System
Rescued a failing autonomous fleet dashboard mid-project, reducing fleet health checks from 1 week to 5 minutes through gamified UX and saving ST Engineering’s contract.
Sprint
3 weeks
Mediapipes
Redesigned platform’s UX/UI to streamline media processing workflows, introducing enhanced search, multi-view layouts, and clearer navigation, achieving 25% task efficiency improvement and 40% reduced cognitive load.
Sprint
5 weeks
eKYC Dashboard & AML Solution
Designed Duke Fortuity’s eKYC compliance platform with integrated tools for customer verification, watchlist monitoring, and risk assessment, achieving streamlined workflows and enhanced multi-device accessibility for compliance officers.
Sprint
5 weeks
Landing Zone
– Cloud Compliance
Created Landing Zone platform for cloud deployment and governance, streamlining multi-environment management with intuitive workflows, achieving 40% faster deployment and 30% reduced manual configurations.
Sprint
5 weeks
Reviving Brand & Design Centre
Revitalized SGX Brand and Design Centre by creating centralized asset repository with updated documentation, streamlined navigation, and cohesive design system, reducing asset retrieval time and ensuring consistent brand application.
Sprint
24 weeks
Monitoring Dashboard Revamp
Revamped SGX Enterprise Command Centre monitoring dashboard within 7 days, implementing single-screen metric display, colour-coded health alerts, and expandable cards to enhance operational visibility and efficiency.
Sprint
2 weeks
Jesse James
Senior Vice President
“Vimal consistently brought clarity to complex problems and elevated the quality of our digital products. His ability to bridge user needs, business objectives, and technical constraints made him a trusted design partner across teams.”
Sachi Dubey
Project Manager
“He is a great team player who brings positivity and a solution-oriented attitude to every challenge. He smoothly transition technical design into Business values for end user.”
Akash Dighe
App Dev. Team Head
“Vimal has a unique ability to envision user-centric solutions that resonate with our customers, making him a true asset.”
Why UX Designers Should Master Markdown — Especially in the Age of AI
3 November 2025 \\\ 3 min readIn the age of AI-assisted design, clarity has become a creative superpower.As UX designers, we spend our days turning complexity into simplicity, yet many of us overlook one of the simplest tools to structure our thoughts:...
Building Flippo: How I Created a Game with Just OpenAI & Cursor
26 October 2025 \\\ 5 min readStatsGoalAccelerate game design & dev with AITimeline> 24 hrsPlatformOpenAICursor AIFocusAI, UX-driven simplicity & responsiveCuriosity Turned ExperimentAs more AI platforms kept popping up, I couldn’t resist exploring how...
Hyper Personalization In UX
30th November 2024 \\\ 3 min readWhy Users Crave Personalized ExperiencesIn today’s digital world, users don’t just want products—they want experiences that feel personal. Hyper-personalization goes beyond basic customization. It uses real-time data, AI, and...
The Science Behind Why We Tap: How Micro-Behaviours Drive UX
16 March 2025 \\\ 3 min readThe Tap Before ThoughtHave you ever found yourself unlocking your phone without a reason — just to “check something”? I catch myself doing it while waiting for kopi at a hawker centre, thumb hovering over Instagram before my mind even...